Robust, optimised and functional critical infrastructure for key state government agency.
How do you take the potentially daunting task of redesigning both the look and the functionality of the website of a critically important state government department, while keeping within strict budget limitations? How do you push a recruitment campaign statewide, deliver it on time, and measure the results?
Tasmania Police was committed to providing easily accessible information through their website. They identified the need to improve the visual appeal, clarity and functionality of their website to allow for real-time uploads, in-house updates and spikes in traffic during times of crisis or emergency – all within concise budget limitations. Concurrently, they were making a recruitment push, directed at drawing more women into the police force, and their current recruitment pages weren’t giving them the flexibility to match the glossy, polished print campaign about to go live.