It was time for Machine Finance to change the traditional machine and equipment brokering business into a long term, strategic partnership with their clients.
For Machine, their goal is to change the way they do business: they want to turn finance from a transaction to a relationship.
To do that, they needed a website that provided the first touch point to understanding the needs and the future of their clients. We were happy to deliver a site that was also in it for the long haul.
We worked with Machine Finance to create a site that met their direct marketing needs. With bespoke and customised landing pages they are able to market directly to their different customer segments ... which means they are connecting directly and creating a relationship that provides long term, strategic lending solutions.