The Marine and Safety Tasmania website provides a multipurpose platform for self service and information. We have been working with MAST for a long time and we understand their need to provide a focus on the varied user requirements. Nevertheless, our series of digital strategy workshops were integral to the recent redevelopment to ensure that these requirements would be met with the upgraded website.
Our collaborative approach to the structure and design was to ensure the website:
- made it easier to find the key information and services
- automated syndication of notices to mariners by email or social media
- allowed customers to save time by checking their license and registration online
- allowed online notification of boat sales.