As a business, Huon Aquaculture focus strongly on value adding. Their digital strategy is defined by this. The final component of a digital value add was implementation of a functional, visual and impressive online store.
Huon Aqua lovingly produce some of the world’s finest premium salmon and ocean trout. As locals, we know this to be true (Yes, we did try pretty well the entire range.), but in a competitive national and international market, how do you communicate to consumers the benefits of your product?