Capri Body

Beautiful lingerie gives you confidence and makes you feel special. Capri stocks an extensive range of quality bras, knickers, camisoles, sleepwear, as well as Tasmania’s largest range of swimwear.


Capri Body


September 2021

Our role

Design, eCommerce, Project management

Want a look?

Launch site

Supporting traditional retail with online sales

Capri has been established in Hobart for over 30 years and is well known and trusted for its fitting service, quality and style.  Our challenge was to complement a very successful bricks and mortar business with a simple to manage online sales channel.

Although what sets Capri apart is personal service, an online sales channel is vital to let customers view the range of bras, knickers, camisoles, sleepwear and swimwear that Capri stock. The online store needs to compliment the attention to detail and friendly customer service that Capri offer in store.

At Capri they believe a good, well fitted bra should support you all day in comfort and style.

ecommerce made simple

In 2021, Capri made the decision to leave their cumbersome and complex ecommerce system and migrate to Shopify. We love Shopify at Ionata, we believe it’s the best platform for customers and retailers.

Over a very short period we created a brand new design for Capri, set-up their online store and linked it with their point-of-sale system so that inventory is automatically synced to what is available in store.

Some other ecommerce success stories