It was time for Machine Finance to change the traditional machine and equipment brokering business into a long term, strategic partnership with their clients.

For Machine, their goal is to change the way they do business: they want to turn finance from a transaction to a relationship.

To do that, they needed a website that provided the first touch point to understanding the needs and the future of their clients. We were happy to deliver a site that was also in it for the long haul.

We worked with Machine Finance to create a site that met their direct marketing needs. With bespoke and customised landing pages they are able to market directly to their different customer segments … which means they are connecting directly and creating a relationship that provides long term, strategic lending solutions.