We're about quality, not quantity. With that in mind, you'll get an email from us around once a month.
When taking on the task of redeveloping the entire Metro Tasmania online experience, there was only one sensible place to start: at the very beginning. We went back to first principles and began surveying Metro website users to find out what was most important to them.
By integrating survey responses (which provided qualitative data) with existing website usage analytics (quantitative) the immediate needs and key tasks of website users were very clear. What was also clear was the level of user satisfaction as they completed those tasks: there was room for improvement, so the question became how do we best serve the consumers?
Our data collection went hand-in-hand with collaboration with Metro to identify their key business drivers. From these key information sources we developed robust requirements for both a complete redevelopment of the Metro Tasmania website and complementary iPhone app.