Our Blog

What is Flutter?

We love building mobile apps at Ionata Digital. From our first app for KidStyleFile way back in 2013 through to the new TSGA Marine DebrisTracker we’ve built a dizzying array of apps. The other thing we love is new technology so last year we made the decision to switch all our app development to Flutter,…

How insecure is WordPress?

The internet can be a dangerous place. Data breaches in 2018 compromised the personal information of millions of people around the world. Every day malicious bots and unscrupulous hackers are trying to break into everything that is connected to the internet from your smart teddy bear to your Facebook account and yes, your website. You might have heard…

Ditch the digital dust bunnies

Spring has finally arrived and no doubt you’ve been looking forward to the warmer weather so you can finally make some space in the garage. Having a clean home, a tidy shopfront, or office desk is a great way to re-motivate. But why stop there?

Hack Day June 2018

Our Hack days are all about collaborating with each other, exploring new technology and testing ideas. The June 2018 Hack day was no exception with a huge range of different projects, from exploring complex data query languages to Modern Art, to trips to Bunnings. Here’s a quick run down of all the amazing Hack Day Projects!…

How to take payment online in 2017

We love selling online at Ionata Digital. It’s where the rubber meets the road of digital, where you can see the dollar value of all that work you have put into your search engine optimisation and email marketing. You’ve carefully photographed your products, tweaked your templates, crafted product descriptions that feature all the right keywords…

Don’t guess, test

We recently completed a usability testing for the Department of State Growth, taking a user-first approach to assessing a web interface, user flow, and information architecture for an upcoming web app. The results helped refine and improve design, enhance functionality, and resulted in better performance across the board.

Why and when to test

Martin, Toby and Jordanna have been undertaking coaching as part of the Digital Ready program recently which is a great chance to help business get the most out of their websites and social channels. Something that comes up regularly when coaching businesses is ecommerce solution is best for small businesses. We’ve used a bunch over…

Design Disruptors: A screening of the documentary film by Invision

“The future of business is being written by companies and products that—intentionally or not— shake billion dollar industries. In design disruptors, enter the world of 15+ industry-toppling companies—valued at more than $1 trillion dollars combined—with one unifying secret advantage: the transformative power of design.”

The importance of accessibility on the web

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, W3C Director and inventor of the World Wide Web

Tasmania – challenges, growth

Recently Ionata Digital Managing Director, Martin Anderson was featured in the IT industry magazine ARN about the challenges and opportunities of being an IT business in Tasmania. Tasmanian-based IT service providers and tech innovators experience similar challenges to other states in terms of attracting IT skills and retaining talent. But securing useful, experienced and current advice for their…

6 reasons to have a business blog

There are various benefits to business blogging.  In it’s simplest form a blog can be defined as an ongoing chronicle of information.  A blog gives you the freedom to talk about any topic you want and therefore play to the strengths of your business.

How to advertise on Instagram

Instagram is the future of social media marketing. There over 300 million active users so it shouldn’t be overlooked when considering online advertising. In order to advertise on Instagram you will need a Facebook Account, a Facebook Page and an Instagram Account. Instagram is owned by Facebook hence why Instagram advertising is done through Facebook.…

Should you boost Facebook posts?

If you’re keeping an eye on the reach of your Facebook posts you know that not all of your followers see all of your posts. In fact most of your followers completely missed your latest social media masterpiece. Last year Locowise reported that the average reach for posts from Facebook pages in was 2.6% for large pages…