Strategy to the extreme

Content strategy, digital strategy, social media strategy, marketing strategy, corporate strategy, digital content strategy, content marketing strategy, digital marketing social media strategy … and on, until you are are strategically strategising straight into the stratosphere.

Let’s play NBN Cow Pat Bingo

NBN Co spokesman And­rew Sholl said … “Ionata’s building should be ready for service by the end of this month.” (August 2014)

User testing – Don’t dream it.

A brilliant flash of inspiration to create the perfect website design, or cutting edge app, or new user experience. So the next stage is to build it, release it and see what happens. Or, is it?

Hipper than craft beer and single speeds.

SEO – So hot right now. There is optimisation and there is optimisation. To clarify, Search Engine Optimisation (SEO) is a deprecated term. Outside of technical requirements regarding code and semantics, quality progressive SEO is actually just a different name for your digital strategy.

Venturing below the fold

To boldly go where no man has gone before… … except the bottom half of your web page is not an unvisited wasteland. It is not the final frontier, nor a strange new world.

Launch. Rinse. Repeat.

CONGRATULATIONS! Your website is live. Box ticked. Job done. Time for a daiquiri and a foot rub… Um, we’ll just stop right there before you get the wrong impression. Your website is not complete. In fact, it’s never complete.

What happens in 60 seconds online.

Pause for a moment and think about this; it’s 2013. The Sydney olympics were 13 years ago, we have a female Prime Minister (for now) and we still don’t know what to call this decade (The thousands?)

Happy Birthday KidStyleFile

KidStyleFile is Australia’s first and best baby and kids blog dedicated to bringing you the news on premium, designer and boutique baby and kids clothes, gear and toys. To celebrate it’s 5th birthday, Ionata provided KidStyleFile with a fresh new fully responsive web design.

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