Tasmania – challenges, growth

Recently Ionata Digital Managing Director, Martin Anderson was featured in the IT industry magazine ARN about the challenges and opportunities of being an IT business in Tasmania. Tasmania – challenges, growth Tasmanian-based IT service providers and tech innovators experience similar challenges to other states in terms of attracting IT skills and retaining talent. But securing useful, experienced […]

6 reasons to have a business blog

There are various benefits to business blogging.  In it’s simplest form a blog can be defined as an ongoing chronicle of information.  A blog gives you the freedom to talk about any topic you want and therefore play to the strengths of your business. 1. It generates more site traffic Each blog post is another […]

How to advertise on Instagram

Instagram is the future of social media marketing. There over 300 million active users so it shouldn’t be overlooked when considering online advertising. In order to advertise on Instagram you will need a Facebook Account, a Facebook Page and an Instagram Account. Instagram is owned by Facebook hence why Instagram advertising is done through Facebook. […]

Should you boost Facebook posts?

If you’re keeping an eye on the reach of your Facebook posts you know that not all of your followers see all of your posts. In fact most of your followers completely missed your latest social media masterpiece. Last year Locowise reported that the average reach for posts from Facebook pages in was 2.6% for large pages […]

How your website can generate better leads for your business

What is a lead? Well let’s start at the beginning by explaining what a lead is. A lead is a person that has shown interest in your company’s product or service.  A qualified lead is a person that is interested in your product and they have provided further information which allows you to possibly turn […]

Should you build an app?

We love apps at Ionata Digital. Log on to SnapChat, Yik Yak or Periscope and we’ll be there. If we have headphones in we’re probably listening to Spotify, SoundCloud or a Podcast (give Answer Me This a try). Xero and ANZ goMoney mean we never need stand in line at the bank. We love building apps too. iOS or […]

The importance of coffee

Never underestimate the value of a coffee. Since its discovery in the Ethiopian highlands by Kaldi the goatherd, coffee has, for many, become a vital daily ritual – not just for the social aspect, or the chance to get away from our desks, and not just for the regular two-hourly caffeine pick-me-ups… The ritual of the […]

Landing pages and why you should care.

Picture you are designing a beautiful new homepage. A page that sums up everything that your organisation is and does with carefully crafted language and evocative photography. You are content knowing that this homepage will set the scene for the rest of your website because this is how people enter your site. Wrong! For most […]

A site built on content

A strong website is built on the fairy tale combination of visual design, functionality and content. When balance of these three elements is achieved, it is pure pleasure. Visual design is just sexy, right? When we see those wireframes turned into something that looks simply beautiful then you might as well go home. The site […]

7 Secrets to Using Pinterest for Business

So you’re starting to get freaked out by the cost of actually getting anyone on Facebook to see your posts and you’re looking around for other ways to engage your customers online. You have heard a fair bit of chatter about Pinterest, particularly that it drives heaps of traffic. Quantcast rates Pinterest as the 13th most […]

Let’s play NBN Cow Pat Bingo

NBN Co spokesman And­rew Sholl said … “Ionata’s building should be ready for service by the end of this month.” (August 2014)

User testing – Don’t dream it.

A brilliant flash of inspiration to create the perfect website design, or cutting edge app, or new user experience. So the next stage is to build it, release it and see what happens. Or, is it?

Hipper than craft beer and single speeds.

SEO – So hot right now. There is optimisation and there is optimisation. To clarify, Search Engine Optimisation (SEO) is a deprecated term. Outside of technical requirements regarding code and semantics, quality progressive SEO is actually just a different name for your digital strategy.

Strategy to the extreme

Content strategy, digital strategy, social media strategy, marketing strategy, corporate strategy, digital content strategy, content marketing strategy, digital marketing social media strategy … and on, until you are are strategically strategising straight into the stratosphere.

Venturing below the fold

To boldly go where no man has gone before… … except the bottom half of your web page is not an unvisited wasteland. It is not the final frontier, nor a strange new world.