Hipper than craft beer and single speeds.

SEO – So hot right now. There is optimisation and there is optimisation. To clarify, Search Engine Optimisation (SEO) is a deprecated term. Outside of technical requirements regarding code and semantics, quality progressive SEO is actually just a different name for your digital strategy.

Venturing below the fold

To boldly go where no man has gone before… … except the bottom half of your web page is not an unvisited wasteland. It is not the final frontier, nor a strange new world.

Launch. Rinse. Repeat.

CONGRATULATIONS! Your website is live. Box ticked. Job done. Time for a daiquiri and a foot rub… Um, we’ll just stop right there before you get the wrong impression. Your website is not complete. In fact, it’s never complete.

What happens in 60 seconds online.

Pause for a moment and think about this; it’s 2013. The Sydney olympics were 13 years ago, we have a female Prime Minister (for now) and we still don’t know what to call this decade (The thousands?)

Happy Birthday KidStyleFile

KidStyleFile is Australia’s first and best baby and kids blog dedicated to bringing you the news on premium, designer and boutique baby and kids clothes, gear and toys. To celebrate it’s 5th birthday, Ionata provided KidStyleFile with a fresh new fully responsive web design.

Dumb ways to die

Dumb ways to die is a successful viral public safety campaign.  Some nice coverage on ABC with the people behind it.

SEO like a human

I’m a big fan of ‘natural’ SEO. Nice to see an article from Econsultancy covering why good SEOs should look like they don’t exist.

Should you worry about Facebook promoted posts?

Like many people who are regular Facebook users, I’ve been bugged by Facebook to pay to promote my post. Facebook is really keen on it, offering me the chance to promote both personal and Ionata status updates but what is it all about? Why would I want to pay to highlight an important post on […]