
Rosny Farm
Showcasing Culture with Clarity.
The Rosny Farm website perfectly showcases a new identity by matching its traditional history with a contemporary digital presence.


Our approach
With a great brand identity built by Sam Moffat at Mulch, our focus was a site structure and design around Events – a clear, responsive layout that prioritises upcoming shows, exhibitions and workshops.
This meant searchable, scannable listings – users can quickly filter by date, category or location. A clean, accessible interface designed to meet WCAG accessibility standards and feel usable for all ages and abilities.
Behind the scenes, a clean, intuitive CMS manages events, artist profiles and news updates with ease.

The build
Our dev team translated UX strategy into a fast, reliable and flexible frontend — mobile-first and tested across devices to meet users where they are.
The result is a site that works hard in the background so the art can take centre stage.



Outcomes
The new web presence incorporates the site's historic sandstone buildings and heritage, using a modern digital wrapper to create a brand identity that is both authentic and progressive. This strategic blend of past and present frames Rosny Farm not just as a historical site, but as a dynamic cultural precinct with a distinct and meaningful character. The result is a polished online experience that clearly communicates its unique place within the arts community.
Beyond identity, the site's features provide clear direction into the future. It functions as a comprehensive resource for engaging with the precinct's evolving calendar, from event listings to detailed information on new exhibitions and workshops.
This strategic focus ensures the precinct will grow as a destination for experiences, visitors and talent alike.