Relationships Australia Tasmania offers counselling, workshops, and support for individuals and families navigating situations such as separation or family violence recovery.
Redesigned to help Tasmanians find the right support when they need it most, we helped RATas build a platform that puts people’s circumstances at the centre of the experience.
Project Overview
Relationships Australia Tasmania (RA Tas) support Tasmanians through some of life’s hardest moments — separation, family violence, relationship breakdown, and the everyday strain of family life. Their previous website didn’t reflect the calibre of that work: services were hard to find, the structure didn’t match how people actually think about their situation, and the visual identity didn’t carry the warmth and trust the organisation is built on.
We worked closely with the RA Tas team to rebuild the site from the ground up, starting with how people actually search for help. Rather than asking visitors to know which service they need, we introduced a simple “I would like [support] for [myself/my family]” selector on the homepage, letting people navigate by their situation rather than by internal service names. Services were restructured into clear groupings — Family Violence & Trauma Support, Individual & Family Counselling, and Separation Support — each with plain-English descriptions of what to expect.
Throughout, we kept accessibility, findability, and trust front of mind. Crisis support information is never more than a click away, sitting in a persistent footer banner across every page. The homepage carries a visible Acknowledgement of Country and multicultural flags, signalling from the first screen that the service is for all Tasmanians. And a consistent “Can’t find what you’re looking for?” panel appears throughout the site, giving people a safety net if the navigation doesn’t get them there the first time.
Key Features
Situation-first navigation: The homepage selector lets visitors describe their circumstances in their own words, then routes them straight to the relevant support page — no need to decode service names first.
Restructured service architecture: Services, workshops, and training are grouped by real-world need rather than internal categorisation, with a dedicated Workshops & Training hub showcasing upcoming sessions.
Built-in safety net: A “Can’t find what you’re looking for?” prompt and “Find your nearest support” panel appear consistently across the site’s service pages, alongside a persistent crisis support banner so help is never far away.
Trust and inclusion, visible from the start: Acknowledgement of Country and multicultural representation are built into the homepage design, not buried in a policy page — reflecting RA Tas’s commitment to being here for all Tasmanians.
Content structure for people, not departments: From Board and Leadership Team pages to News & Events, every section was rebuilt with the same plain-English, outcomes-focused approach — because the way an organisation talks about itself is part of how people learn to trust it.