The best questions we get asked rarely make it out of the room.

They arrive halfway through a meeting, or in the car park afterwards, or in an email that opens with “sorry, this is probably a stupid question.” They aren’t stupid questions. They’re the questions that decide how user needs are met and budgets are settled.

It’s anonymous by default. We won’t publish your name or your organisation unless you ask us to, and nobody from Ionata will follow up with a call. Your question will be answered in our next Hover State newsletter.

Ask us about websites, apps, systems, budgets, procurement, accessibility or AI. The more honest the question, the more honest the answer.

So shoot.