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The Sense-T Tourism Tracking Project project is a unique hi-tech partnership between the Tasmanian Government, CSIRO, the University of Tasmania and the Tourism Industry Council of Tasmania with technology and data visualisation provided by Ionata Digital.
The Tourism Tracer project is now available as a commercial product. Gulliver from Tourism Research Technology maps and analyses tourist behaviour to generate systems-level insights helping partners achieve their goals in sustainable tourism.
We had the task of developing an app that could monitor the exact movements of tourists within Tasmania while also collecting insights into tourist’s demographics and what influences their decisions while in the state.
Each visitor was given a mobile phone with the tracking app developed by Ionata Digital for the duration of their trip in Tasmania. The app aimed to determine the likes and dislikes of the tourist, discover where they spend most of their time and what caused them to decide to visit particular locations while they were in the state.
The app creates a map of where the tourist has been and surveys tourists regarding their social media behaviour. The user can complete surveys on arrival and departure from the state as well as geofenced survey’s that pop-up if a tourist visits a particular area.