With the impact of MONA, Tasmania is a must see destination for tourists from around Australia and beyond. In 2013 tourism added $1.5 billion to the Tasmanian economy on a par with the combined agriculture, forestry and aquaculture industries. Cultural tourists are seeking out uniquely Tasmanian experiences and have a huge desire to increase their cultural knowledge.

The Tasmanian Art Guide showcases Tasmania’s rich art scene and connects cultural tourists with events, festivals and artists around the state. It features everything that is going on in Tasmania’s vibrant arts community, curated by people who know (the arts community themselves).

 

Tasmanian Art Guide

Ionata Digital worked with the Arts Tasmania, Department of State Growth to design and build a website which features rich, regularly updated content.

To be a guide to what’s on in Tasmania that people trust, keeping the website up-to-date was crucial. Ionata Digital developed a submission and approval process for events and artists so the Tasmanian art community could contribute to the site.

The site includes guides and trails, hot picks and features which are designed to be search engine friendly. Articles like ‘Launceston art galleries‘ and ‘What to see on Tasmania’s north-west coast‘ are keyword optomised to attract visitors to Tasmania looking for information and connects these visitors with current and valuable local knowledge.

 

With the number of users who choose to access the internet via smartphone and tablet devices continually increasing, the Tasmanian Art Guide is of course mobile friendly.

The site features a responsive design which looks great on everything from your iPhone or Android device right up to a widescreen desktop screen.

This responsive design is particularly important as the site encourages users to share event and artists profiles with their friends via their favourite social channel and it’s important that the site looks great whichever device their friends happen to be using.

Mobile friendly website

The design stage of this project was very important: not only did the site need to showcase the wonderful art scene of Tasmania through an attractive design, it also need to be usable by a variety of audiences. To ensure that the site met these needs, usability testing was conducted with a diverse group from the community. This testing identified what parts of the site were working well, what could be improved, and it also provided a touchpoint that could be returned to whenever a design question arose.

The result of conducting usability testing and checking the design back with our users was a highly attractive, highly functional and highly usable website.

Congratulations to the Tasmanian Arts Guide team on winning the IPAA award for ‘Best practice in the Public Sector’ for their work on developing the Tasmanian Arts Guide as an innovative, valuable and well used cultural tourism website.

 

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