How do you extend Australia’s first baby and kids blog dedicated to collating the news on premium, designer and boutique baby and kids clothes, gear and toys to better connect with it’s readers as they go mobile?

At Ionata Digital we developed a native iPhone App for KidStyleFile to make it easy for readers to keep up to date with all the great deals and steals available to KidStyleFile readers directly from their iPhones.

Having a successful website for over 5 years is a great thing. So too is recognising the need to ‘change with the times’ and remain as relevant and accessible as technology allows.

That’s exactly what KidStyleFile did.

Through 2012, KidStyleFile noticed a shift in the way readers were accessing the site. Traffic from iPhones and iPads was growing strongly as busy mums moved away from their desktop computer and increasingly accessed KidStyleFile from mobile devices.

How then could the user experience not only be improved for visitors to the website, but value added? The answer was to create a responsive website design for KidStyleFile so that the site is easy to read and looks great on desktop, tablet and mobile browsers and build a native App to make it easy for readers to keep up to date with the offers available to KidStyleFile readers.

A handy pin icon lets readers know which bargains they have already viewed. And if readers see a bargain that is perfect for a friend, the KidStyleFile Bargains App allows them to quickly share offers by mail, Facebook or Twitter.

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