We went through extensive planning and strategy phases with the folks at Huon Aquaculture. Throughout planning it was clear that we needed to leverage and then enhance the existing brand capital through rich, functional and usable content. We narrowed the key target users and nailed the functions, workflows and conversion goals required for each. We crafted the user interface, type treatments and overarching styles in partnership with Before Creative and developed the site proper around WordPress. Just as much time was spent on the ‘delighters’ (those little things that make you say ‘ooh, that’s nice’) as the core layouts. Check out the little wobble when you hover over the empty shopping cart or how the cooking guides look best on your mobile so you can use them in the kitchen. It’s these little things that make the site memorable, usable and ultimately successful.