We’ve tracked tourists (with permission, promise!) all over the globe, and they don’t always go where we’d expect! Gulliver is a Tourism Research Technology product based on the University of Tasmania’s successful Tourism Tracer research project.
The Gulliver System is designed with the tourist in the centre.
We believe that only by using a combination of longitudinal quantitative data collection as well as deep ethnographic research methods, we truly understand tourists attitudes and behaviours; local and regional aspirations, and address unmet needs.
Because of the breadth and quantity of real-time data collected, we are able to synthesise data into meaningful insights to facilitate, planning for the region as a whole system.