We recently completed a usability testing for the Department of State Growth, taking a user-first approach to assessing a web interface, user flow, and information architecture for an upcoming web app. The results helped refine and improve design, enhance functionality, and resulted in better performance across the board. Don’t guess, test When you’ve been working […]
If you’re keeping an eye on the reach of your Facebook posts you know that not all of your followers see all of your posts. In fact most of your followers completely missed your latest social media masterpiece. Last year Locowise reported that the average reach for posts from Facebook pages in was 2.6% for large pages […]
Never underestimate the value of a coffee. Since its discovery in the Ethiopian highlands by Kaldi the goatherd, coffee has, for many, become a vital daily ritual – not just for the social aspect, or the chance to get away from our desks, and not just for the regular two-hourly caffeine pick-me-ups… The ritual of the […]
Picture you are designing a beautiful new homepage. A page that sums up everything that your organisation is and does with carefully crafted language and evocative photography. You are content knowing that this homepage will set the scene for the rest of your website because this is how people enter your site. Wrong! For most […]
A strong website is built on the fairy tale combination of visual design, functionality and content. When balance of these three elements is achieved, it is pure pleasure. Visual design is just sexy, right? When we see those wireframes turned into something that looks simply beautiful then you might as well go home. The site […]
Content strategy, digital strategy, social media strategy, marketing strategy, corporate strategy, digital content strategy, content marketing strategy, digital marketing social media strategy … and on, until you are are strategically strategising straight into the stratosphere.