Ditch the digital dust bunnies

Spring has finally arrived and no doubt you’ve been looking forward to the warmer weather so you can finally make some space in the garage. Having a clean home, a tidy shopfront, or office desk is a great way to remotivate. But why stop there? Your website is just as much a part of your […]

Don’t guess, test

We recently completed a usability testing for the Department of State Growth, taking a user-first approach to assessing a web interface, user flow, and information architecture for an upcoming web app. The results helped refine and improve design, enhance functionality, and resulted in better performance across the board. Don’t guess, test When you’ve been working […]

Should you boost Facebook posts?

If you’re keeping an eye on the reach of your Facebook posts you know that not all of your followers see all of your posts. In fact most of your followers completely missed your latest social media masterpiece. Last year Locowise reported that the average reach for posts from Facebook pages in was 2.6% for large pages […]

The importance of coffee

Never underestimate the value of a coffee. Since its discovery in the Ethiopian highlands by Kaldi the goatherd, coffee has, for many, become a vital daily ritual – not just for the social aspect, or the chance to get away from our desks, and not just for the regular two-hourly caffeine pick-me-ups… The ritual of the […]

Landing pages and why you should care.

Picture you are designing a beautiful new homepage. A page that sums up everything that your organisation is and does with carefully crafted language and evocative photography. You are content knowing that this homepage will set the scene for the rest of your website because this is how people enter your site. Wrong! For most […]

A site built on content

A strong website is built on the fairy tale combination of visual design, functionality and content. When balance of these three elements is achieved, it is pure pleasure. Visual design is just sexy, right? When we see those wireframes turned into something that looks simply beautiful then you might as well go home. The site […]

Strategy to the extreme

Content strategy, digital strategy, social media strategy, marketing strategy, corporate strategy, digital content strategy, content marketing strategy, digital marketing social media strategy … and on, until you are are strategically strategising straight into the stratosphere.