How to take payment online in 2017

We love selling online at Ionata Digital. It’s where the rubber meets the road of digital, where you can see the dollar value of all that work you have put into your search engine optimisation and email marketing. You’ve carefully photographed your products, tweaked your templates, crafted product descriptions that feature all the right keywords […]

Don’t guess, test

We recently completed a usability testing for the Department of State Growth, taking a user-first approach to assessing a web interface, user flow, and information architecture for an upcoming web app. The results helped refine and improve design, enhance functionality, and resulted in better performance across the board. Don’t guess, test When you’ve been working […]

What is the best small business ecommerce solution?

Martin, Toby and Jordanna have been undertaking coaching as part of the Digital Ready program recently which is a great chance to help business get the most out of their websites and social channels. Something that comes up regularly when coaching businesses is ecommerce solution is best for small businesses. We’ve used a bunch over […]

9 web design trends to watch in 2017

This year we’ve singled out some of the major design trends to watch: 1. Credibility becomes paramount Website visitors have become weary of much of the information they come across on the web. It’s critical to establish your credibility with your audience with all the tools at your disposal. One important tool is the use […]

Design Disruptors: A screening of the documentary film by Invision

“THE FUTURE OF BUSINESS IS BEING WRITTEN BY COMPANIES AND PRODUCTS THAT—INTENTIONALLY OR NOT— SHAKE BILLION DOLLAR INDUSTRIES. IN DESIGN DISRUPTORS, ENTER THE WORLD OF 15+ INDUSTRY-TOPPLING COMPANIES—VALUED AT MORE THAN $1 TRILLION DOLLARS COMBINED—WITH ONE UNIFYING SECRET ADVANTAGE: THE TRANSFORMATIVE POWER OF DESIGN.” This is the revolutionary message of the documentary film Design Disruptors, […]

The importance of accessibility on the web

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, W3C Director and inventor of the World Wide Web A Web for Everyone How can the web be considered one of the greatest inventions of all time if it doesn’t serve everyone’s needs? Accessibility […]

Tasmania – challenges, growth

Recently Ionata Digital Managing Director, Martin Anderson was featured in the IT industry magazine ARN about the challenges and opportunities of being an IT business in Tasmania. Tasmania – challenges, growth Tasmanian-based IT service providers and tech innovators experience similar challenges to other states in terms of attracting IT skills and retaining talent. But securing useful, experienced […]

6 reasons to have a business blog

There are various benefits to business blogging.  In it’s simplest form a blog can be defined as an ongoing chronicle of information.  A blog gives you the freedom to talk about any topic you want and therefore play to the strengths of your business. 1. It generates more site traffic Each blog post is another […]

How to advertise on Instagram

Instagram is the future of social media marketing. There over 300 million active users so it shouldn’t be overlooked when considering online advertising. In order to advertise on Instagram you will need a Facebook Account, a Facebook Page and an Instagram Account. Instagram is owned by Facebook hence why Instagram advertising is done through Facebook. […]

How your website can generate better leads for your business

What is a lead? Well let’s start at the beginning by explaining what a lead is. A lead is a person that has shown interest in your company’s product or service.  A qualified lead is a person that is interested in your product and they have provided further information which allows you to possibly turn […]

Should you build an app?

We love apps at Ionata Digital. Log on to SnapChat, Yik Yak or Periscope and we’ll be there. If we have headphones in we’re probably listening to Spotify, SoundCloud or a Podcast (give Answer Me This a try). Xero and ANZ goMoney mean we never need stand in line at the bank. We love building apps too. iOS or […]

The importance of coffee

Never underestimate the value of a coffee. Since its discovery in the Ethiopian highlands by Kaldi the goatherd, coffee has, for many, become a vital daily ritual – not just for the social aspect, or the chance to get away from our desks, and not just for the regular two-hourly caffeine pick-me-ups… The ritual of the […]

Landing pages and why you should care.

Picture you are designing a beautiful new homepage. A page that sums up everything that your organisation is and does with carefully crafted language and evocative photography. You are content knowing that this homepage will set the scene for the rest of your website because this is how people enter your site. Wrong! For most […]

A site built on content

A strong website is built on the fairy tale combination of visual design, functionality and content. When balance of these three elements is achieved, it is pure pleasure. Visual design is just sexy, right? When we see those wireframes turned into something that looks simply beautiful then you might as well go home. The site […]

7 Secrets to Using Pinterest for Business

So you’re starting to get freaked out by the cost of actually getting anyone on Facebook to see your posts and you’re looking around for other ways to engage your customers online. You have heard a fair bit of chatter about Pinterest, particularly that it drives heaps of traffic. Quantcast rates Pinterest as the 13th most […]