Category: Insights

How insecure is WordPress?

The internet can be a dangerous place. Data breaches in 2018 compromised the personal information of millions of people around the world. Every day malicious bots and unscrupulous hackers are trying to break into everything that is connected to the internet from your smart teddy bear to your Facebook account and yes, your website. You might have heard…

Ditch the digital dust bunnies

Spring has finally arrived and no doubt you’ve been looking forward to the warmer weather so you can finally make some space in the garage. Having a clean home, a tidy shopfront, or office desk is a great way to re-motivate. But why stop there?

Hack Day June 2018

Our Hack days are all about collaborating with each other, exploring new technology and testing ideas. The June 2018 Hack day was no exception with a huge range of different projects, from exploring complex data query languages to Modern Art, to trips to Bunnings. Here’s a quick run down of all the amazing Hack Day Projects!…

Why and when to test

Martin, Toby and Jordanna have been undertaking coaching as part of the Digital Ready program recently which is a great chance to help business get the most out of their websites and social channels. Something that comes up regularly when coaching businesses is ecommerce solution is best for small businesses. We’ve used a bunch over…

9 web design trends to watch in 2017

This year we’ve singled out some of the major design trends to watch:

Design Disruptors: A screening of the documentary film by Invision

“The future of business is being written by companies and products that—intentionally or not— shake billion dollar industries. In design disruptors, enter the world of 15+ industry-toppling companies—valued at more than $1 trillion dollars combined—with one unifying secret advantage: the transformative power of design.”

The importance of accessibility on the web

“The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect.” Tim Berners-Lee, W3C Director and inventor of the World Wide Web

Tasmania – challenges, growth

Recently Ionata Digital Managing Director, Martin Anderson was featured in the IT industry magazine ARN about the challenges and opportunities of being an IT business in Tasmania. Tasmanian-based IT service providers and tech innovators experience similar challenges to other states in terms of attracting IT skills and retaining talent. But securing useful, experienced and current advice for their…

6 reasons to have a business blog

There are various benefits to business blogging.  In it’s simplest form a blog can be defined as an ongoing chronicle of information.  A blog gives you the freedom to talk about any topic you want and therefore play to the strengths of your business.

How to advertise on Instagram

Instagram is the future of social media marketing. There over 300 million active users so it shouldn’t be overlooked when considering online advertising. In order to advertise on Instagram you will need a Facebook Account, a Facebook Page and an Instagram Account. Instagram is owned by Facebook hence why Instagram advertising is done through Facebook.…

Should you build an app?

We love apps at Ionata Digital. Log on to SnapChat, Yik Yak or Periscope and we’ll be there. If we have headphones in we’re probably listening to Spotify, SoundCloud or a Podcast (give Answer Me This a try). Xero and ANZ goMoney mean we never need stand in line at the bank. We love building apps too. iOS or…

The importance of coffee

Never underestimate the value of a coffee. Since its discovery in the Ethiopian highlands by Kaldi the goatherd, coffee has, for many, become a vital daily ritual – not just for the social aspect, or the chance to get away from our desks, and not just for the regular two-hourly caffeine pick-me-ups… The ritual of the…

Landing pages and why you should care.

Picture you are designing a beautiful new homepage. A page that sums up everything that your organisation is and does with carefully crafted language and evocative photography. You are content knowing that this homepage will set the scene for the rest of your website because this is how people enter your site. Wrong! For most…

A site built on content

A strong website is built on the fairy tale combination of visual design, functionality and content. When balance of these three elements is achieved, it is pure pleasure. Visual design is just sexy, right? When we see those wireframes turned into something that looks simply beautiful then you might as well go home. The site…