Spring has finally arrived and no doubt you’ve been looking forward to the warmer weather so you can finally make some space in the garage.
Having a clean home, a tidy shopfront, or office desk is a great way to remotivate. But why stop there? Your website is just as much a part of your business as any physical space.
Lucky for you all, I’ve created a list of things you can do to spring clean your website.
You may not have time to tackle them all (that garage won’t clean itself after all), but just a couple of these simple tasks can improve your site.
7 ways to spring clean your website
1. Check out your analytics
Paying close attention to your analytics can save you time when it comes to tidying up your site.
Do more people visit your site on mobile than on desktop? Then consider how your design supports that. Pages with high bounce rates may require copy or layout changes to encourage people to stay.
Identifying any issues before you start tidying up can save you time, as you’ll already know what to look out for.
2. Proofread your content
Answer honestly: Is your news feed stuck in 2014? Is your content still relevant to your audience?
Make sure all your pages are up-to-date, clear of any typos, and any broken images or videos are fixed.
Are you using the right calls to action? Are those hashtags from 2015 still working for you? Check in with what’s trending now and again to keep your keywords fresh.
Check for consistency in grammar and tone of voice. It’s not just your logo that communicates your brand. Be reliable and reputable.
3. Check for broken links
Make sure users aren’t spending a lot of time with your 404 page by checking for any broken internal links.
Broken links are not only frustrating, they impede SEO. Search engines don’t rank sites with broken links very high so make sure yours are up-to-date.
External links may have changed too, so avoid causing unnecessary frustration by checking links to other sites.
There are a number of tools that can help, but Screaming Frog will get you started.
4. Optimise your images
“I love waiting for a page to load!”
– No one, ever.
Large image files have a huge impact on your site’s performance and SEO. So make a date with your media library and reduce those files.
What file size is best? Aim for lightweight. A 125KB photo is much more reasonable than 15MB. If your file size is too large, check the dimensions or resolution. Here’s a general rule of thumb:
- Large images or full-screen background images should be no more than 1MB.
- Most other small web graphics can be 300KB or less (Yes, really).
Reducing file size doesn’t mean compromising image quality. Finding the right balance between size and resolution is what’s most important.
Adobe PhotoShop and Affinity Photo are great for compressing images for websites, but there are apps available to suit any budget.
Make sure your legals are current, nothing has been overlooked, and make any changes if you need to.
6. Test functionality
Your forms, newsletter subscriptions, payment gateways…are they still working correctly? And are they still meeting user expectation?
Run a few scenarios to see what your users see: test drive your checkout process, fill in that enquiry form, sign up for your own newsletter.
Can subscription forms be improved or simplified? Is that email marketing platform still profitable? Look for ways to improve functionality for your users and for your business.
7. Check your contact information
I don’t like feeling lost and alone. Worse than that, I hate being ignored.
Can your customers still reach you? Have you stopped using social media? Check that all your contact details are correct so people can get in touch if they need to.
Bonus tip: Freshen up your design!
Stand out from the crowd and generate new interest by giving your site a fresh look. There’s no need for a complete overhaul, just swapping colour palettes, using a different typeface, or even updating your branding can do wonders.
So there you have it. Seven simple ways (plus a bonus!) to clean up your website so you can spend less time worrying about your online business and more time at the beach.
Or cleaning that garage if you still haven’t gotten around to it…