Should you boost Facebook posts?
If you’re keeping an eye on the reach of your Facebook posts you know that not all of your followers see all of your posts. In fact most of your followers completely missed your latest social media masterpiece.
Last year Locowise reported that the average reach for posts from Facebook pages in was 2.6% for large pages (more that 1,000,000 likes). The good news is that small pages fair a lot better with pages with less than 1,000 likes reaching 22.8% of their followers with posts. What ever size your page is though the Facebook isn’t showing your posts to the majority of your followers.