Content marketing can be used to gain attention, increase visits and generate brand awareness. There are many ways in which you can create attractive content for your target audience.
Having a blog is an oldie but a goodie. A blog is a great way of communicating with your audience without being too forceful. The blog content needs to be consistent, relevant and strong. Once the desired traffic is reached it does not mean you need to stop posting, if anything this is the most important time to keep posting as the lead is engaged.
Blogs are also great for search engine optimization. Individual blog posts should be focused on a particular topic or customer pain point and if you are doing it right these create natural landing pages.
Add ‘Call to Actions’ (CTA) to your webpages so the user can easily contact you and you can give them relevant content. For example; a blog post can have a CTA that offers an ebook of a similar topic in exchange for adding an email address to a mailing list.
Analyze your website traffic so you know what is popular with your visitors and what is not. Then you can make more appropriate content and put more of your resources into developing the area that produces more conversions. The more relevant the content the higher the chance of attracting more traffic to your site.