How to advertise on Instagram

Instagram is the future of social media marketing. There over 300 million active users so it shouldn’t be overlooked when considering online advertising. In order to advertise on Instagram you will need a Facebook Account, a Facebook Page and an Instagram Account. Instagram is owned by Facebook hence why Instagram advertising is done through Facebook. […]

Should you boost Facebook posts?

If you’re keeping an eye on the reach of your Facebook posts you know that not all of your followers see all of your posts. In fact most of your followers completely missed your latest social media masterpiece. Last year Locowise reported that the average reach for posts from Facebook pages in was 2.6% for large pages […]

7 Secrets to Using Pinterest for Business

So you’re starting to get freaked out by the cost of actually getting anyone on Facebook to see your posts and you’re looking around for other ways to engage your customers online. You have heard a fair bit of chatter about Pinterest, particularly that it drives heaps of traffic. Quantcast rates Pinterest as the 13th most […]

Let’s play NBN Cow Pat Bingo

NBN Co spokesman And­rew Sholl said … “Ionata’s building should be ready for service by the end of this month.” (August 2014)

What happens in 60 seconds online.

Pause for a moment and think about this; it’s 2013. The Sydney olympics were 13 years ago, we have a female Prime Minister (for now) and we still don’t know what to call this decade (The thousands?)

Dumb ways to die

Dumb ways to die is a successful viral public safety campaign.  Some nice coverage on ABC with the people behind it.

Should you worry about Facebook promoted posts?

Like many people who are regular Facebook users, I’ve been bugged by Facebook to pay to promote my post. Facebook is really keen on it, offering me the chance to promote both personal and Ionata status updates but what is it all about? Why would I want to pay to highlight an important post on […]