A site built on content

A strong website is built on the fairy tale combination of visual design, functionality and content. When balance of these three elements is achieved, it is pure pleasure. Visual design is just sexy, right? When we see those wireframes turned into something that looks simply beautiful then you might as well go home. The site […]

7 Secrets to Using Pinterest for Business

So you’re starting to get freaked out by the cost of actually getting anyone on Facebook to see your posts and you’re looking around for other ways to engage your customers online. You have heard a fair bit of chatter about Pinterest, particularly that it drives heaps of traffic. Quantcast rates Pinterest as the 13th most […]

User testing – Don’t dream it.

A brilliant flash of inspiration to create the perfect website design, or cutting edge app, or new user experience. So the next stage is to build it, release it and see what happens. Or, is it?

Hipper than craft beer and single speeds.

SEO – So hot right now. There is optimisation and there is optimisation. To clarify, Search Engine Optimisation (SEO) is a deprecated term. Outside of technical requirements regarding code and semantics, quality progressive SEO is actually just a different name for your digital strategy.

Strategy to the extreme

Content strategy, digital strategy, social media strategy, marketing strategy, corporate strategy, digital content strategy, content marketing strategy, digital marketing social media strategy … and on, until you are are strategically strategising straight into the stratosphere.

Venturing below the fold

To boldly go where no man has gone before… … except the bottom half of your web page is not an unvisited wasteland. It is not the final frontier, nor a strange new world.

Launch. Rinse. Repeat.

CONGRATULATIONS! Your website is live. Box ticked. Job done. Time for a daiquiri and a foot rub… Um, we’ll just stop right there before you get the wrong impression. Your website is not complete. In fact, it’s never complete.

A mobile OS from a whole new perspective…

At least, that’s what Apple will tell you if you visit their website today. But is the impending launch of iOS7 really as big a deal as we’re led to believe?

What happens in 60 seconds online.

Pause for a moment and think about this; it’s 2013. The Sydney olympics were 13 years ago, we have a female Prime Minister (for now) and we still don’t know what to call this decade (The thousands?)

SEO like a human

I’m a big fan of ‘natural’ SEO. Nice to see an article from Econsultancy covering why good SEOs should look like they don’t exist.